In large photosynthetic chromophore-protein complexes not all chromophores are coupled strongly, and thus the situation is well described by formation of delocalized states in certain domains of strongly coupled chromophores. In order to describe excitation energy transfer among different domains without performing extensive numerical calculations, one of the most popular techniques is a generalization of Förster theory to multichromophoric aggregates (generalized Förster theory) proposed by Sumi [J. Phys. Chem. B 103, 252 (1999)] and Scholes and Fleming [J. Phys. Chem. B 104, 1854 (2000)]. The aim of this paper is twofold. In the first place, by means of analytic continuation and a time convolutionless quantum master equation approach, a theory of emission lineshape of multichromophoric systems or molecular aggregates is proposed. In the second place, a comprehensive framework that allows for a clear, compact, and effective study of the multichromophoric approach in the full general version proposed by Jang, Newton, and Silbey [Phys. Rev. Lett. 92, 218301 (2004)] is developed. We apply the present theory to simple paradigmatic systems and we show on one hand the effectiveness of time-convolutionless techniques in deriving lineshape operators and on the other hand we show how the multichromophoric approach can give significant improvements in the determination of energy transfer rates in particular when the systems under study are not the purely Förster regime. The presented scheme allows for an effective implementation of the multichromophoric Förster approach which may be of use for simulating energy transfer dynamics in large photosynthetic aggregates, for which massive computational resources are usually required. Furthermore, our method allows for a systematic comparison of multichromophoric Föster and generalized Förster theories and for a clear understanding of their respective limits of validity.